Management and Business Strategy

6 ECTS / Semester-long / Portuguese

Learning outcomes of the curricular unit

This unit aims to develop the skills necessary for a deeper understanding of the theories of organization, management and strategy. At the end of the course, the student will have learned a set of concepts, tools and basic models that will allow him/her to observe, analyze and understand an organization as a whole and its evolution. Special attention will be given to the study of two elements: management and strategy. The concept of culture will also be discussed with the aim of developing skills that allow its diagnosis, as well as the understanding of its various aspects. So to have a better understanding of the subjects taught and their applicability, the student will be able to watch, in the classroom, the presentation of two companies (2 cases, practical guest lectures), by the voice of its managers - providing the opportunity of bringing different organizations, their business model and strategy, to the student/academic environment.

 

Syllabus

1. Organization – basic concept 
2. Management – basic concept 
3. Management and information 
4. Strategy and value
5. The environment of the organization 
6. Analysis of the organization
7. Strategic formulation: Business Unit level
8. Strategic formulation: Corporate level 
9. Growth

Faculty

Invited Lecturer
Doutorada em “Sistemas de Mercado/Economia da Empresa”, pela Universidade Rey Juan Carlos de Madrid (Espanha), é docente na Universidade Católica Portuguesa…
Full Professor
Licenciatura em Direito pela Faculdade de Direito da Universidade de Coimbra. Doutor em Direito na área das Ciências Jurídico-Económicas pela Escola de…